March 21, 2025

We anchored the launch of Raindrop (formerly Dawn) in the cultural phenomenon which was the TV show Severance by hosting a themed viewing of the S2 finale, complete with a business casual dress code, nods to Severance’s decor, and (satirical) cult-like vibes.

This experience invited attendees to draw parallels between Raindrop and the show’s company Lumon.