July 18-31, 2025

In anticipation for Cline’s series A announcement with a Forbes exclusive and a launch party, we ran a viral marketing campaign with influential tech personalities generating over 250k views through organic UGC in 13 days. The tagline: “Don’t be a pawn.”

This campaign positioned the open-source AI coding startup as aspirational and playful using targeted distribution to insiders and drawing parallels between Cline and chess.